SOCIAL MEDIA · 2026
Corazón Mixteco
The heritage of fine cheese, in every piece of content.
ROLE
Art direction and content production: February and March 2026 monthly grids, educational product carousels, reels and roll-up banner design for exhibitions.
YEAR
2026
DISCIPLINE
SOCIAL MEDIA
CONTEXT
Corazón Mixteco is a Mexican artisanal cheese brand: quesillo, panela, manchego and more. The work covers art direction and monthly content production for social media: editorial product grids, educational carousels, reels and point-of-sale materials.
THE CHALLENGE
Communicating artisanal authenticity and Oaxacan tradition on an Instagram feed without falling into the folkloric or the generic. The cheese has to look like what it is: a premium product of origin.
PROCESS
Each grid starts with the product as protagonist: food photography with natural light, wooden props, clay vessels and Oaxacan textiles. Educational carousels complement the editorial by explaining processes and care tips. The copy plays with colloquial Mexican language without losing the premium tone.
RESULT
Continuous production: editorial grids for February and March 2026, two educational carousels, seven reels (three in February and four in March) and a roll-up banner for the point of sale.
CAMPAIGNS
Educational Carousels
Product carousels that educate consumers on the authenticity and care of artisanal cheese, in two formats: identifying artisanal cheese and preservation tips.
Print Materials
Roll-up banner for point of sale and exhibitions: communicates the two main product lines (Quesillo and Panela) with clear brand identity and contact details.
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