BRAND & CONTENT DESIGNER
Kimberly
Tapia
Rubio.
Brand & Content Designer. I build visual brand systems and activate them through content, motion, and AI-native creative workflows. My base is understanding before execution; my edge is producing with system without losing visual judgment.
ROLE
Brand & Content Designer
BASE
Puebla, MX
SINCE
2023
PRACTICE
Design from system,
not from pieces.
My approach starts from understanding design as a system that connects identity, communication and experience.
I work from the visual, but also from structure: narrative, movement and logic behind every decision.
I want to grow within creative teams and brands that value strategic thinking as much as visual execution.
CAPABILITIES
The tool follows intention.
BRANDING
- Brand strategy
- Naming
- Identity systems
- Art direction
- Character design
- Packaging design
- Print & stationery
- Brand guidelines
MOTION
- Reels · Templates
- Motion graphics
- 2D animation
- Video editing
- Kinetic typography
- Color grading
CONTENT
- Content strategy
- Content design
- Paid media
- Social media visuals
- Editorial calendars
- Visual storytelling
AI
- AI-native workflows
- Creative automation
- Generative image and video
- Claude Code · Codex
- Remotion
- Gemini · Imagen 2
- Veo · Higgsfield
- Adobe Firefly
SOFTWARE
- Adobe Suite
- Figma · Canva
- CapCut
- Obsidian
- ClickUp · Notion · Asana
- Vercel · GitHub
LANGUAGES
Spanish
Native
English
Conversational intermediate (B1+)
EXPERIENCE
2023
Kymsul
Streaming commissions · +80 clients · Animated assets
2023–24
Independent projects
End-to-end branding · Brand identities · Multiple industries
2024 →
Brand Designer & Art Direction · Zealix
Naming · Visual identity · Creative direction · SaaS
2026 →
NexLaunch
Reels · Paid media · Multi-brand production
EDUCATION
2023 – 2026
Bachelor's in Digital Design
Universidad del Valle de México
2023 – 2024
Diploma in Multimedia Design
Universidad Anáhuac México
2026 →
BA Communication & Audiovisual Production
Amerike, Puebla
CERTIFICATIONS
Storytelling and Influencing: Communicate with Impact
2025
Macquarie University · Coursera
Business Analytics
2025
Campus BBVA · Coursera
Script Writing: Write a Pilot Episode for TV or Web Series
2026
Michigan State University · Coursera
Write a Feature Length Screenplay for Film or Television
2026
Michigan State University · Coursera
Creative Writing: The Craft of Character
2026
Wesleyan University · Coursera
Creative Writing: The Craft of Setting and Description
2026
Wesleyan University · Coursera
If something here
resonates.
Open to professional conversations around brand design, visual content, motion, and AI-native creative workflows.