SOCIAL MEDIA · MOTION · 2026

KOP

Social content, motion and campaigns for a multi-brand sports club.

Social MediaArt DirectionReelsSub-brandPaid MediaGenerative AI

ROLE

Art direction, visual production and motion within a multi-brand workflow: sports editorial, educational carousels, reels, differentiated content for Kings Tavern and paid media supported by generative imagery and After Effects automation.

YEAR

2026

DISCIPLINE

SOCIAL MEDIA · MOTION

AGENCY

NexLaunch

CONTEXT

KOP is a padel and tennis club in San Antonio, TX. The work included pieces for the main brand and Kings Tavern, its in-house restaurant, maintaining two visual lines within the same ecosystem.

THE CHALLENGE

Managing two voices within one account without the restaurant content overshadowing the club's sports identity, or vice versa. Each sub-brand had to feel cohesive but distinguishable.

PROCESS

I created a two-speed visual system: high-impact editorial posts for KOP (black, white and energetic green) and a warmer, more atmospheric line for Kings Tavern that coexists without breaking the feed. The paid media pieces combine generative imagery with Gemini and After Effects automation to speed up the editable base before final review.

RESULT

30+ pieces across editorials, carousels and reels for KOP, plus differentiated content for Kings Tavern. The Sin Yolanda opening reel reached 26.3K views and 212 likes in 6 weeks organically. A 22-second paid media reel produced with an AI + script workflow.

CAMPAIGNS

Campaigns

Communication system for events, activations and club operations, each piece adapted to the required formats and screens.

Soccer Tournament · Maestro Dobel

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Comprehensive campaign for a sponsored soccer tournament. One design adapted to 5 formats and screens, from printable flyer to app banner.

FlyerPostStoryTV ScreenApp Banner

VER ↗

World Cup 2026 · Sticker Swap

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Activation campaign leveraging the 2026 World Cup. Concept adapted to 5 formats: flyer, social media, in-venue TV, digital banner and email.

FlyerPostStoryTV ScreenApp Banner

VER ↗

Plan Weeks Opens

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Weekly communication system for club opening hours. Designed as a modular template adaptable to each day and delivered in 4 different formats.

FlyerPostStoryTV Screen

VER ↗

Highlights per Sport

↓

30-second videos per sport at the club (Padel, Soccer and Volleyball) for activation on venue screens and social media.

Reel 30s · PadelReel 30s · SoccerReel 30s · Volleyball

VER ↗

SPURS Watch Party

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Activation reel for the San Antonio Spurs Watch Party at the club, a seasonal sports event for members and the community.

Reel · Event

VER ↗

Kings Tavern

Editorial content for the club's in-house restaurant. A warmer, more atmospheric visual line that coexists with KOP's sports identity without breaking the feed.

Post · InstagramCarousel · Instagram

VER ↗

VER ↗

VER ↗

Sin Yolanda

Reel series for the Sin Yolanda opening: three distinct pieces with two versions of the main opening for social media distribution. The main opening accumulated 26.3K views and 212 likes in 6 weeks organically.

Reel · Opening v1Reel · Opening v2Reel · Part 2Reel · Part 3