Amorcito Corazón

ROLE

Art direction and content production: monthly reels and posts grid, activation campaigns, multi-format adaptation (feed, stories, HD, print) and POS materials. Production of the shooting call and co-direction of the on-location mixology photo shoot.

YEAR

2026

DISCIPLINE

SOCIAL MEDIA · MOTION

CONTEXT

Amorcito Corazón is a Japanese-Mexican restaurant chain with five locations in Puebla. The work covers art direction and social media content production, from the monthly editorial photography grid to activation campaigns, location kits and point-of-sale materials.

THE CHALLENGE

Maintaining visual consistency across a chain with five locations and a positioning that blends Japanese and Mexican (two distinct visual worlds) without falling into the clichés of either.

PROCESS

The work had two fronts. Content production: reels, posts and campaign pieces built from the restaurant's aesthetic (warm lighting, yellow neon, wood). Mixology shoot: I prepared the shooting call with the copywriter, coordinated with the restaurant manager and co-directed the on-location shoot with the photographer. The resulting images feed the brand's visual bank for cocktail content.

RESULT

Monthly grids for Feb and March 2026, Valentine's Day campaign in digital and print, five-location kit in four formats, cocktail tent card, expansion survey and a mixology image bank produced on location.