SOCIAL MEDIA · 2026

Beatness

Content that moves as hard as the workout.

MotionSocial MediaArt Direction

ROLE

Art direction and content production: reels, stories, carousels, event activations and content capture at the Beatness × Kinabela collab.

YEAR

2026

DISCIPLINE

SOCIAL MEDIA

CONTEXT

Beatness is a fitness studio in Puebla with multiple disciplines: Cycling, Boxing, Bootcamp and Functional training. The project: produce content that communicated intensity, belonging and community progress on social media.

THE CHALLENGE

Maintaining brand consistency with variable production material, without a controlled studio, with different crews and shooting contexts.

PROCESS

I worked within the Beatness visual system: dark palette with neon accents, impact typography, fast cuts. Paid media for the club's disciplines, organic content for feed and stories, and event activations. For the Kinabela Derma collab: invitation reels and live content capture at the event.

RESULT

Paid media, reels, stories and organic carousels for the club. Beatness × Kinabela collab: 2 fully booked cycling classes on the rooftop, ~40 people.

CAMPAIGNS

Paid Media · Club Disciplines

Paid media campaign in 4 photo variations and 2 formats (square post and HD banner) for brand activation in digital ads.

Post · 4 variationsHD Banner · 2 variations

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Events

Activation pieces for special club events, from grand openings and external collaborations to themed classes and inclusive programs.

Story · InstagramPost · Instagram

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Collab · Beatness × Kinabela

Cycling class on the Kinabela Derma rooftop, collab between the fitness studio and the aesthetics clinic. Invitation reel and live content capture at the event.

Reel · Invitation

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The ___ Beat

Editorial series by discipline: each sport with its own color accent and real gym photography. Boxing, Functional, Bootcamp and Cycling in one visual system.

Post · Instagram · 4 disciplines