BRANDING · ESPORTS · 2025
Procyon
Visual identity, content and graphic system for an esports organization.
ROLE
Complete visual identity and content production: logo system in three variants, match day templates in three states (Gameday, Winners, Defeat), headers for Twitch, YouTube, Twitter and Facebook, player posts and official jersey design.
YEAR
2025
DISCIPLINE
BRANDING · ESPORTS
CONTEXT
Procyon is a Mexican esports organization competing in Valorant Challengers LATAM Norte. The work covers the complete visual identity: logo system, social media content templates, platform headers and the design of the official team jersey.
THE CHALLENGE
Building an identity that worked in the competitive Valorant Challengers context without losing its own personality. The name Procyon — the brightest star in Canis Minor — defined the direction: cosmic, precise, with an edge of mystery.
PROCESS
The system is built around a four-pointed star monogram as the central icon: geometric, symmetrical, with stellar references. The black/purple palette reinforces the spatial dimension of the name. The match templates operate in two modes: dark background with an intense character for match day, light background with expansive typography for winning results. The jersey reproduces the icon on the chest with topographic texture for the premium finish.
RESULT
Complete system published on @ProcyonGaming_: logo in three versions (horizontal, vertical, icon) in positive, negative and digital. Six result templates, headers on four platforms, player posts and official team jersey.
CAMPAIGNS
Visual Identity
Complete logo system in three variants (horizontal, vertical, icon) and two palettes (positive and negative) for use across all digital and physical contexts.
Match Templates
Three templates for match results: Gameday (match announcement), Winners (positive result) and Defeat (negative result), each featuring a different Valorant character and distinct composition.
Merch · Official Jersey
Official team jersey design with topographic texture, Procyon icon on the chest and wordmark on the front. Produced in white version.
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