Activated Decor

ROLE

Complete rebranding: logo construction and brand system, brand guidelines, color palette, typography and identity-in-motion production: animated logo in three versions and two color combinations.

YEAR

2024

DISCIPLINE

BRANDING · MOTION

CONTEXT

Activated Decor is a Canadian company that designs and manufactures motorized TV lift and concealment systems for luxury architecture. Their installations are at Disney+, Four Seasons, Hilton, Marriott and Ritz-Carlton. The project was a complete rebranding: visual identity system, brand guidelines and animated logo in multiple versions for digital use.

THE CHALLENGE

"Quiet. Precise. Invisible." is their positioning; their product aims to disappear. The challenge was building a brand that was memorable and premium for B2B, without contradicting the philosophy of invisibility they sell to their luxury clients.

PROCESS

I developed the "ad" monogram as the foundation of the system: geometric, clean, with personality. The deep black and burgundy palette communicates technical luxury without falling into generic corporate. The identity manual documents logo construction, correct usage across different backgrounds, typography and application variants. The animated logos were produced in three versions (icon, full logotype, short version) and two color palettes.

RESULT

Complete identity system with brand guidelines, logo in three static and animated versions delivered in GIF and MOV formats. The animated logo is in active use on their website, a brand worthy of the luxury venues where their products live.